Candy Crush Creators File For I.P.O.

King Digital Entertainment, the creators of Candy Crush Saga, are looking for investors to par take in some of their sweet company profits.

The Dublin based company filed for an initial public offering in the United States on Tuesday, so that they can be listed on the New York Stock Exchange. Aside from Candy Crush, King is also responsible for such games as Farm Hero Saga and Pet Rescue Saga. The mobile gaming giants estimate that their games are played by an average of 93 million people per day, with gameplay itself totally over 1 billion times a day. [caption id=\\"attachment_13764\\" align=\\"aligncenter\\" width=\\"500\\"] Via businessweek.com[/caption]

Revenue for King has been on a rapid rise ever since Candy Crush's launch back in 2012. King has said that their profit has surged by more than 7,000 percent last year, to $567.6 million from $7.8 million. Revenues have climbed monumentally as well to nearly $1.9 billion. The company turns a large percentage of it's profit from selling virtual items to players to enhance their gaming experience. On the down side, analysts fear for the overall outlook for King's future since they company offers their games for free. They also site rival gaming companies such as Zynga, who have slumped in profits due to their inability to create new successful franchises, as investor thermometer. As of now, 95% of King's Revenue is made up of their top three games. Despite the initial fears, the kings of mobile gaming are estimated to rake in a $500 million fund-raising target to determine registration fees. However, the company are expected to see a multi-billion dollar valuation.

Tell us what you think. Would you invest in the masterminds of Candy Crush Saga?